She was the first woman on the cover of Business Week. Perfectly irrelevant.
Brownie Wise was the brain behind the tupperware party. There was a lot of tupperware in those events, but fun exercises like “write an honest advert to sell your husband”.
She became the public face of the company. Behind the curtains she was a huge force in shaping the tupperware’s culture. So it was fun to learn that when a power struggle with Tupper no less, forced her out, a concerted effort was made to erase her out of history. But this too is irrelevant.
Where advertising fails, much can be taken from her model – contact, warmth, joy and opportunity.
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